In a move that's equal parts hilarious and practical, West Coast fast-food icon In-N-Out Burger has officially retired the number 67 from its customer order ticket system, skipping straight from 66 to 68.
This decision comes in response to the explosive "6-7" viral trend sweeping social media, particularly among Gen Alpha kids and teenagers, who turned the simple act of calling out an order number into chaotic store spectacles.
What Sparked the '6-7' Craze?
The "6-7" trend, which has been dubbed a slang phenomenon akin to "skibidi" or other Gen Alpha lingo, reportedly originated from rap song lyrics and exploded on platforms like TikTok. Teens would flock to In-N-Out locations, eagerly awaiting the moment an employee announced "Number 67!"—only to erupt in cheers, screams, and video recordings, disrupting normal operations. Employees reported mobs of adolescents causing delays and making it tough to serve other customers, turning quiet burger joints into impromptu meme factories. For good measure, the chain also nixed number 69, which had faced similar meme-fueled issues in the past.
According to staff at various locations, including Los Angeles, the change has been in effect for about a month, with the order system seamlessly bypassing the offending digits to keep things running smoothly.
Social Media Reactions and the Bigger Picture
The internet, naturally, has had a field day with this. On X (formerly Twitter), users shared memes, videos, and hot takes, with some celebrating the trend's power to influence a major brand, while others lamented the "end of an era" for playful disruptions. One post quipped about In-N-Out's "power move" against viral slang, and Reddit threads buzzed with confirmations from insiders that 67 is gone for good. Even outlets like Oxford Languages jumped in, naming "6-7" a contender for word of the year in 2025, highlighting how online culture spills into real-world chaos.
This quirky saga underscores the growing impact of social media trends on businesses—proving that what starts as harmless fun can quickly escalate into operational headaches. In-N-Out, known for its no-frills approach and secret menu, isn't the first chain to adapt to viral antics, but it's a reminder that even burger empires aren't immune to TikTok's whims.
What do you think—genius fix or overreaction? Have you witnessed the "6-7" madness at your local In-N-Out? Share your stories below!